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Christine Payton, Communications & Marketing Director for South Louisiana Community College, has grown her marketing department from a “one woman show” to a thriving team. 

Growing and managing a team is no small task. In this episode, we’re going to learn her secrets.

In this episode you’ll learn:

  • When to know it is time to hire
  • How to decide what skillset you need to hire for next
  • The questions you need to ask when interviewing prospects
  • Advanced techniques for identifying the best applicants
  • …and much more!

Christine Payton is the Communications and Marketing director for South Louisiana Community College, a comprehensive community college in an area of Louisiana known as Acadiana. 

She manages an award-winning team of graphic designers, writers, and marketing experts. Payton serves as the college spokesperson and is the college liaison with media. Her office leads the college’s branding efforts, develops and implements the college’s marketing and media relations plans, and manages the college’s website and its social media footprint. 

Payton is the 2018 National Communicator of the Year as awarded by the National Council for Marketing and Public Relations. She most recently was elected to NCMPR’s Board of Directors as a director-at-large and is a guest blogger with this organization. 

Her prior work experience includes media relations for a four-year university and working as a newspaper reporter.

Connect with Christine:

Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at I’d love to hear from you. 

The Community College Marketing Show is made possible by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention.

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