You’ve heard me talk a good bit lately about the importance of learning why not all applicants enrolled at your college, and about not forgetting about this audience for future recruitment.

Let’s dive a bit deeper into this.

Everyone one of us has shopped online before, added an item to our cart, only to not purchase it right away for whatever reason. Even though we know we need the product, we want the product, we fully intend to purchase it, for whatever reason, we just don’t pull the trigger.

Many of your prospective students are the same way when it comes to your college. 

They considered applying and didn’t, or perhaps they began the application process but just didn’t finish and enroll. It doesn’t mean they’ve changed their mind about enrolling. There are myriad reasons why they may not have enrolled, and many if not most of them aren’t negative towards your college.

Therefore, it is crucial that you continue marketing to these prospective students. Don’t start recruiting for next semester with a clean slate, working to recruit all new prospects. Sure, do that too, but start with these unenrolled prospects!

They already know about your college, and something in the past already made them think about enrolling. 

There are many ways that you can connect with these unenrolled prospects, and many of them offer unique personalization that really gets great results. 

I want you to know all of these best practices, and learn how to make them work at your college, so on October 23, at noon eastern, I’m presenting a free, live webinar all about this: “Reaching Last Semester’s Prospects.”

Register now, and you’ll even get an email afterwards with a link to watch it on-demand.

This is going to be a lot of fun, and I promise it will help your recruitment. I’ll see you then!

The Community College Digital Workshop

Learn from the brightest community college marketers at this fun, exclusive event at Walt Disney World! January 23-24, 2020.

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Is Your College’s Digital Strategy Working?

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