We just wrapped up one of my favorite things we do here at Rekrewt, and that is researching prospective students. You’ve probably seen surveys done before of community college students, but they’re all performed on current students. To me, that doesn’t make much sense. If you’re working on recruitment and enrollment, then the opinions you want to hear are those of people currently considering enrolling in a community college!

So, with that in mind, we just surveyed 500 people that are actively considering enrolling in a community college this upcoming spring semester (January, 2020). This is a very specific group, and I’m so excited to share the data with you. 

Today’s video is part 1 of a 5-part series, and I’m going to share the overall demographics of just who these people are. In future videos over the next few days, I’m going to dive deeper, helping you learn more about your prospective students, so you definitely want to follow me on LinkedIn so you don’t miss out. 

However, I also want to let you know that I’m going to be hosting a live training and research session all about this data, Wednesday, December 4th, at high noon. One of my favorite things to do with survey data is “crosstabbing,” where I select all respondents that answered one question a specific way, and then see how they answered other questions. This is where you can really learn some detailed things about your prospective students!

During the training session, I’ll share some of my favorite crosstabs and helpful observations, and I’ll also take your requests in real-time, sharing the crosstab data that you want to see. 

Go ahead and click the link below to register now so you don’t miss out. If you can’t make it live, register anyway, and you’ll get an email with a link to the replay. Just for registering, you’ll get a PDF with the full, raw data from the survey. That alone is priceless!

So, back to today’s video. Just who is currently considering enrolling this upcoming spring semester? Here are the key details:

  1. 58% of all prospective students are female. I’m not going to suggest that all of your creative and ads should have females, but if you’re deciding between two photos, go with the female.
  2. What about their ages?
    • 18-24 make up only 18%
    • 25-34 is your largest group, making up 32%
    • 35-44 make up 23%. There are more 35-44 year olds considering enrolling than 18-24 year olds!
    • And, believe it or not, 45+ make up 27% of all prospective students!
    • Again, these are people that are already actively considering enrolling in a community college!
  3. If we combine age and gender, then we see that your oldest prospects are twice as likely to be male, while younger prospects, especially in the 18-24 and 25-34 brackets, are slightly more likely to be female. 
  4. Here’s one of the most eye-catching stats from the entire survey:
    • Of all prospective community college students, 33% have already completed a 2 or 4 year degree and are returning to learn something new!
    • 33%!
    • This just barely edged out persons that started college but never finished (one percentage point lower at 32%).
    • This means that 65% of your prospective students have at a minimum started college. 

Now, these are only a few stats from this research. As I mentioned, I’m going to share more in videos over the coming days, but will be sharing everything during the live training and research session on December 4th. Plus, by registering, you’ll get a PDF with the full, raw data that you can analyze yourself. 

So, go ahead and click the link below to register now. You’re going to learn insights that you can put to work right now for your spring recruitment!

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