This is video number 4 in a series about our research that we just completed here at Rekrewt. We just researched prospective students, and what their thoughts and goals are as they compare higher ed options for the upcoming spring semester. What makes our research so unique is that we survey prospective students, not current students, so you truly get to understand the minds of your prospects!

We surveyed 500 people that are actively considering enrolling in a community college this upcoming spring semester (January, 2020). 

If you missed the first three videos, you’ll definitely want to go back and watch them. You can find them on my LinkedIn profile or on rekrewt.com.

In this video, I’m going to look at how your prospective students view community colleges, and what stigmas they may be suffering from.

So, we asked this question: “Which of the following statements about community colleges do you believe are TRUE?” And we gave them 10 options to select from. They could select as many as they wished. Here are the 10 options, in order of most to least selected:

  1. Community colleges offer convenient/flexible class times, 53%
  2. They save money, 49%
  3. They’re perfect for people like me, 46%
    1. This is great news! We definitely want to get this higher, but a great sign.
  4. They offer career training in 2 years or less, 41%
  5. They’re great for attending before transferring to a four-year, 36%
  6. They offer better value than large universities, 33%
  7. They’re only for students that can’t afford or get into a four-year or large university, 15%
  8. And then 3 options tied at around 8-9% each:
    1. They’re low quality
    2. They don’t offer a good college experience
    3. They’re not good for people like me

It is obviously great news that all of the negative options are the last ones, they occupy the last four spots in the ranking. I should note, though, that we only surveyed persons that are actively considering enrolling in a community college, so they’re probably less likely to suffer from the negative stigmas. Still though, very good news! I continue to see data that supports my belief that the negative stigmas are gradually losing ground, that more and more people are realizing community colleges are a great option for most students.

Let me add one more interesting data point. The next question we asked was, “Are you also considering enrolling in a large or four-year university this spring?” The persons that answered yes are more likely to believe that the negative statements from the last question are true. Here’s the comparison of percentages from all persons, compared to those also considering a four-year:

  • They don’t offer a good college experience, 8% goes up to 13%
  • They’re only for students that can’t afford or get into a four-year or large university, 15% – 21%
  • They’re low quality, 9% – 14%
  • They’re not good for people like me, 8% – 11%

So, while we’re seeing some good news, you definitely don’t want to give up on proactively working to change minds about the negative stigmas and beliefs that are out there. 49% of persons that are actively considering enrolling in a community college this spring are also considering enrolling in a four-year university! And these persons, as I just showed, are more likely to have negative opinions about community colleges. So you must be proactive!

Today, I’ve only had time to share a few helpful tidbits with you. But, I want to let you know that I’m going to be hosting a live training and research session all about this data, Wednesday, December 4th, at high noon. I’m going to share many more data points with you, and you’ll be able to ask for specific data points in real-time. If you want to know something specific, this is your chance to get answers! 

Go ahead and click the link below to register now so you don’t miss out. If you can’t make it live, register anyway, and you’ll get an email with a link to the replay. Just for registering, you’ll also get a free PDF with the full, raw data. I know listening to me state all of these percentages and numbers is difficult, so register now and then you’ll get a PDF with all of these data points, and all of the data, at no charge. 

Click the link below to register now and get your free PDF.

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