Join Zach Jones for a free Live Training session March 4: Creating Irresistable Content (and where to post it). Register now! Note: if you’re seeing this after March 4, 2020, go ahead and register to get access to the replay. 

In this episode, you’ll learn:

  • How to simplify the process of deciding what topics to cover in your videos
  • How to make students feel comfortable on camera
  • Why you should start small
  • How original video makes all of your other content needs simpler and more efficient
  • And much more!

Links/Mentions from the Show:

 The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 



With more than 30-years-experience in broadcasting, Todd Duplantis has spent most of his life in front of a TV camera and behind a microphone.  

After spending a decade as a television reporter, Todd transitioned to the public relations and communications arena, bringing a news savvy attitude to companies like Gulf States Toyota and Houston Community College. In 2012 Todd was hired as the director of public relations for HCC Southwest College. 

In June of 2015, he returned to broadcasting and television production as he was named director of HCCTV. During his time at HCCTV, Todd launched a hybrid podcast/TV studio, manages the social media team, anchors a live daily newscast and hosts several talk and entertainment shows including The Topic and The Story Behind the Story and HCC- 50 Years and Counting.  

In August of 2016, in addition to his duties at HCCTV, Todd was appointed interim public information officer and spokesperson for Houston Community College.


Zach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges.


If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. 

Email Zach and let’s see if we can make it work:

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at I’d love to hear from you. 

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