I want you to take a few moments to think about what attributes make you unique. Qualities and benefits that no one else can match. Sure, not many organizations could compete with this, but you’ve got something the beach doesn’t have—or, more appropriately, the alternatives considered by your applicants—you’ve got something they don’t have. I guarantee it.
Today, right after finishing this video, call or email your college’s director of workforce development, and offer to meet them for coffee or lunch.
If I was to pose my question, if I was to ask your students that recently enrolled at your college, think about the single best user experience you’ve encountered lately, I wonder how many would have responded with their application and enrollment experience. Let’s be honest: probably none. Let’s discuss how to change this.
I know it may seem a bit odd to be discussing retention when fall recruitment just ended. However, I think this is the most important time of the year to be thinking about and planning for a strong retention strategy.
With enrollment wrapping up and classes starting back, inevitably many of you are going to be asking yourselves, “Why didn’t more applicants complete enrollment?”