Mariah is using “old school digital,” to coin a new term, to improve outreach at EMCC. So many colleges have forgotten about the value of email, but not Mariah. Listen and learn how she created a newsletter, and how it is being used to improve recruitment and retention.
If you think this is just another discussion about marketing a community college, you are wrong! Texarkana College has made impressive and innovative decisions to try new things, and Traci has been an integral part of these decisions and strategies. You don’t want to miss Traci Pitman discussing ditching “the way we’ve always done it,” replacing legacy approaches with what today’s students really want. It isn’t an easy process, but she is open and candid about the decisions they’ve made and what they’ve learned.