Your enrollment numbers are about to skyrocket.
You focus on your research. We’ll handle recruitment.
We craft custom recruitment campaigns to attract and enroll your ideal participant.
We will confidently leverage our knowledge of both traditional and non-traditional marketing strategies to expertly engage and recruit your desired market segment for increased enrollments.
Types of Research Recruitment
Usability Testing
Products, websites, apps… In-person or virtual, we’ve got you covered.
Research Studies
Researchers at all types of institutions come to us with incredibly granular I/E criteria.
Custom Recruitment
If your requirement doesn’t fit neatly into a category, don’t worry— We’re here to help solve uncommon problems.
Clinical Trials
We have the expertise to inform and recruit participants for your clinical trial requirements.
Unlock the Power of Truly Custom Participant Recruitment:
Why One-Size-Fits-All Strategies Fail
Custom Participation Recruitment
The Pitfalls of Generic Recruitment Strategies
In discussions with researchers, professors, government higher-ups, and project leads, a recurring frustration emerges: generic recruitment strategies that fail to deliver desired results. Many have experimented with various methods—social media ads, search ads, video ads—and still fall short of their goals. This issue often arises from partnering with recruitment providers who rely on pre-existing lists or use cookie-cutter approaches. These providers typically employ templated websites, generic ad content, and a lack of personal touch, resulting in campaigns that miss their mark and fail to engage the target audience effectively.
Completely Custom Recruitment Campaigns
At Rekrewt, we recognize that effective recruitment demands more than a one-size-fits-all strategy. That’s why we build every campaign from scratch, leveraging years of experience and a proven track record in meticulous A/B testing. From ad verbiage to landing page layouts, we craft each element with precision, continuously optimizing based on feedback and evolving best practices. Choosing Rekrewt means partnering with experts dedicated to delivering a bespoke recruitment experience. We prioritize a smooth, transparent process that builds trust and encourages engagement, understanding that each research study is unique and deserves a customized approach.
Understanding Your Research Audience’s Priorities
Our commitment goes beyond user experience; we dive deep into what matters most to your target audience. We conduct extensive research to uncover their interests, values, and behaviors. This insight shapes every facet of our campaigns, from creative elements to channel selection. By aligning our strategies with what resonates most with your audience, we ensure that our messaging is both compelling and relevant. Whether through targeted online platforms or strategic offline channels, we meet prospective participants where they are, engaging them in a way that speaks directly to their preferences and priorities.
Precision Targeting for Maximum Enrollment Impact
In addition to crafting custom campaign materials, Rekrewt never relies on pre-created lists or panels, which are often outdated and ineffective. Instead, we engage individuals in real-time with creative and ad verbiage tailored to their interests. Our approach informs prospective participants about your opportunity clearly and effectively, guiding them smoothly through the recruitment process. This method ensures that individuals are well-equipped to make informed decisions about participating in your study.
Our precision targeting is a cornerstone of our strategy. This meticulous approach prevents budget waste and drives higher engagement and interest. By focusing on the most promising leads, we enhance the efficiency of your recruitment campaign and maximize your return on investment. With Rekrewt, your recruitment efforts are not only effective but also resonate deeply with potential participants, setting your campaign apart from generic methods.
Choose Rekrewt for your next campaign and experience the transformative impact of truly custom recruitment.
Written by:
A note from our leaders:
“As the new owner of Rekrewt, I’m thrilled to introduce a new era of recruitment solutions that empower businesses and candidates alike.”
– Rebecca Doss, current Rekrewt President & Owner
“I’m proud of what Rebecca and I achieved together, but I couldn’t be more excited to see the growth and progress that she will make going forward as the owner and leader of Rekrewt!”
– Zach Jones, previous Rekrewt President & Owner
Trusted by leading researchers in government, university and enterprise.
Are traditional methods of research recruitment not working to achieve your enrollment goals? Keep reading to discover the most effective methods to revolutionize research recruitment. In this article, we’ll explore innovative strategies that will attract high-quality participants.
Relying solely on cold calling or posting flyers on college campuses doesn’t cut it in today’s landscape. Researchers are leveraging cutting-edge digital tools and social media platforms to tap into a pool of potential participants. From targeted online advertisements to posting engaging content in relevant communities, these new methods are what’s required to bring success your way. We’ll also discuss how advanced data analytics can help identify and target specific demographics. In our experience, the more targeted your efforts are, the more efficient your recruitment will be. With the right combination of technology and strategic planning, you can streamline your recruitment process, save time and resources, and ultimately achieve superior research outcomes.
Historically, researchers have relied on a range of traditional methods to recruit participants for their studies. These include posting flyers in public spaces, reaching out to community organizations, and conducting in-person outreach on college campuses or at public events. While these methods have been widely used, they often suffer from significant limitations. One of the primary challenges with traditional recruitment methods is their limited reach. Posting flyers or relying on word-of-mouth referrals can only attract a small, localized pool of potential participants. This can lead to a lack of diversity in the sample. In our experience, researchers often struggle to engage with hard-to-reach or underrepresented populations. In-person outreach only exacerbates this bias. Additionally, traditional methods can be resource-intensive and time-consuming. Researchers often spend significant time and effort coordinating in-person outreach events, distributing physical materials, and following up with interested individuals. This, in addition to the tedious screening process, leads to little time remaining in the work day.
The Importance of Research Recruitment
Research recruitment is a critical component of any successful research project. It determines the quality and diversity of the participant pool, which impacts the validity of the research findings. Effective research recruitment ensures that researchers can access a representative sample of the target population, enabling them to draw accurate conclusions and make meaningful contributions to their field. Without a well-executed recruitment strategy, research projects risk suffering from low participation rates, skewed sample demographics, and flawed or inconclusive results. This can have consequences such as wasted resources and missed opportunities. Worst case scenario? Researchers miss critical insights that could have driven important advancements in science or medicine.
Traditional Methods of Research Recruitment (And Why They’re Not Working!)
While traditional research recruitment methods have been the go-to approach for many years, they are increasingly proving to be ineffective and outdated in the modern research landscape. One of the primary limitations of these methods is their reliance on passive, one-way communication channels. By posting flyers or reaching out to community organizations, researchers are passing out their recruitment message to a broad audience, with little opportunity for direct engagement or feedback. This can lead to low response rates, as potential participants may not feel a strong personal connection to the research project or may simply overlook the recruitment materials.
Another significant limitation of traditional recruitment methods is their inability to target specific demographics or hard-to-reach populations. Posting flyers in public spaces or relying on word-of-mouth referrals can result in a self-selecting sample that may not accurately represent the diversity of the target population. This can further increase the bias we mentioned earlier.
Innovations in Research Recruitment
Recognizing the limitations of traditional research recruitment methods, researchers and industry professionals (such as the Rekrewt team) have been exploring strategies to revolutionize the process. These new approaches leverage the power of digital technologies, social media platforms, and advanced analytics to create more effective and efficient recruitment campaigns.
A key innovation in research recruitment is the strategic use of social media platforms. Recruitment leads (whether in-house or via a recruitment agency) are increasingly leveraging the power of social media to connect with potential participants, build brand awareness, and create engaging content that resonates with their target audience. By tapping into the vast user bases and targeted advertising capabilities of platforms like Facebook, Instagram, LinkedIn, Google, and even Reddit, researchers can contact a relevant and engaged pool of potential participants.
The rise of social media has revolutionized the way researchers approach participant recruitment. These powerful digital platforms offer unparalleled opportunities to connect with a vast and diverse audience, build brand awareness, and create engaging content that resonates with potential participants. Beyond targeted advertising, social media also allows researchers to build a strong online presence and foster a sense of community around their research projects. By creating engaging social media content, sharing updates and insights, and actively engaging with followers, researchers can find a participant base that can comfortably communicate with research leads.
Making Research Recruitment More Inclusive and Diverse
As research continues to evolve and become more interdisciplinary, the recruitment process must reflect the diversity of the target population. Historically, research studies have often struggled to engage with underrepresented groups, leading to biased samples and limiting the generalizability of the findings. To address this challenge, researchers are increasingly exploring innovative strategies to make their recruitment efforts more inclusive. One approach is the use of multilingual recruitment materials, which allow researchers to connect with participants from diverse linguistic backgrounds. By utilizing translator-approved messaging to create a welcoming environment, researchers can expand their reach and ensure that their studies are representative of the broader population.
The Future of Research Recruitment
The landscape of research recruitment is undergoing a profound transformation, driven by new innovative strategies and digital technologies. The future of research recruitment promises to be more efficient, inclusive, and responsive to the needs of both researchers and participants. As the research landscape evolves, the importance of inclusive and accessible recruitment practices will only grow more pronounced. By embracing strategies that cater to the needs and preferences of prospective participants, researchers can ensure that their studies are truly representative and that the insights they uncover apply to a wide range of individuals and communities.
Want to discuss the future of research recruitment or contact us about an upcoming or ongoing research project? Feel free to reach out by filling out a “Contact Us” form on our site — or, click the button below!
Do you want to boost your research study recruitment today?
Recruitment isn’t an ancillary service
or an upsell for us like it is for many providers.
When we say it’s all we do, we mean it.